The mortgage machine · Stage 1 of 7
01 Marketing & digital
Finding you: how lenders find borrowers. What this team does, why it matters to your loan, and who's hiring for it.
29 open roles · updated October 23, 2026
The short answer
Before anyone talks to a loan officer, a marketing team decided where the lender's name would show up: search results, mailers, real estate agents' websites, an email to a past customer whose rate is now higher than today's market. Mortgage marketers run search and paid media, write the guides and calculators, manage the brand, and run "recapture" programs that bring existing customers back when they refinance or buy again.
A closer look at the work
Mortgage marketing is unusually regulated for a marketing job. Ads that mention a rate or payment trigger required disclosures under the Truth in Lending Act, and fair lending rules apply to who an ad campaign reaches. Good mortgage marketers work closely with compliance, and many campaigns are reviewed before they go out.
Two kinds of programs dominate. Acquisition finds new borrowers through search, partnerships and referral relationships. Recapture (sometimes called retention) markets to the lender's or servicer's existing customers, which is why the company that services your loan often contacts you when refinancing starts to make sense.
Why it matters to you as a borrower
Marketing decides which offers you see first. Knowing that a mailer or a "pre-approved" email is a marketing piece, not a loan approval, makes it easier to compare lenders on the actual Loan Estimate.
Typical job titles
Digital marketing manager, SEO specialist, paid media planner, lifecycle/CRM marketer, brand lead, communications manager, marketing analyst.
All open roles in this stage (29)
About these listings. Listings are pulled automatically from each company's public careers page and may be out of date. MortgageInfo.us isn't a recruiter, doesn't accept applications and isn't affiliated with these companies. Apply on the company's own site.
CrossCountry Mortgage 12
- Branch Marketing Manager
- Corporate Communications Manager
- Corporate Event Coordinator
- Digital Marketing Strategist
- LO Event Coordinator
- Marketing Account Manager - Onboarding
- Marketing Analyst
- Marketing Intern
- Marketing and Social Media Manager
- Product Marketing Manager
- SEO & GEO Digital Marketing Specialist
- Senior Marketing Intelligence Analyst
Fannie Mae 6
- Digital Marketing Director - Marketing Automation and Channel Operations
- Director - Demand Generation and Segment Marketing
- Director - Single-Family Marketing
- Marketing Data Strategist
- Senior Associate, Strategic Program Management and Communications
- Senior Director, Marketing Technology & Engineering (MarTech)
Freddie Mac 3
- Business Communications and Executive Engagement Professional
- Business Communications and Executive Engagement Senior
- Paid Media Planner
Newrez 5
- 2027 Summer Internship - Digital Marketing & Customer Insights
- 2027 Summer Internship - Recapture Marketing
- Director Marketing Analytics
- TRAIL Rising Leaders Program - Digital Marketing
- TRAIL Rising Leaders Program - Recapture Marketing
Pennymac 1
Valon 1
Veterans United 1
Frequently asked questions
What does a mortgage marketing team do?
It decides where a lender shows up and what it says: search and paid media, content and SEO, email and lifecycle programs for past customers, brand, and partner marketing with real estate agents and builders. Campaigns that quote a rate or payment carry required disclosures, so marketing works closely with compliance.
Is mortgage marketing a sales job?
No. Marketing teams generate demand and support the brand; they don't take applications or quote loans. Roles that do, such as loan officer or account executive, are sales roles and aren't listed here.